Advertising in Iranian newspapers was a new phenomenon in the late 1920s. Advertisements introduced Iranians to some other new phenomena such as cars, radio, instant cameras, and the European-style outfit that revolutionized how Iranians lived and interacted with each other.
The ads here are selected from the newspapers published between 1926 to 1931.
This house near Ferdowsi Square was built by the Russian architect Alexander Belyn in 1938. Belyn was working for Kampsax - a Danish construction company founded in 1917 which had several projects in Iran, including the construction of 900 km of cross-country railroads.
During the 1930s the traditional Iranian style of wrestling were replaced with the international style. Later on the exercises for the traditional wrestling was renamed to "Varzesh-e Bastani" (the ancient sport).
“A pocket guide to Iran” was a booklet published by U.S. War Department in 1943. It aimed to inform the U.S. military, who were present in Iran at the time, about the basics of the Iranian culture, history, and geography.
Akhbar magazine (meaning "News") was a monthly magazine published by the Embassy of the Union of Soviet Socialist Republics in Iran.
These pages are from issues number 5 and 6, published in May and June of 1980 and have been provided by Mehrdad Kashani.
These are images from a recently-found completely unrecorded Shahnameh in British Library collection. This copy of Shahnameh is probably from 1640, illustrated by by Muhammad Yusuf, a prolific artist during the reigns of the Safavid rulers Shah Safi (r. 1629-42) and Shah Abbas II (r. 1642-66).